As one of the first of its kind, this long-running hit created explicitly for 0-2 year-olds inherits NHK's history of excellence in children's programming. Each 15 minutes is made up of particular "pictures" and "sounds" that stimulate the senses of babies and infants, helping to bring out their potential and abilities. The program is carefully crafted to enrich children's experiences as they interact with their parents and other children.